About me
I specialise in human-centred methods that drive value and sustainability in service and product design.
With an MA in Communication Design from University of Southampton, and having worked as a designer in fashion, graphics, UX and service design at various scales, I have amassed a vast repertoire of tools, methods and mindset that bolster my practice.
As a perpetually curious human being, I am drawn to complexities, deconstructing them and weaving together newly formed parts of a whole. I'm inclined to look underneath embellishments and beyond the status quo, enabling me to craft strategically aligned and purposefully innovative design solutions.​
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​I research and craft powerful stories to advocate for change in strategy.
I use a human-centred lens to uncover inherent sustainable values and behaviour deeply embedded in our relationship with artefacts, culture, society and technology, and channelling them for ideal systems of the future.